Thanks to the Iams Home 4 the Holidays animal adoption program, over 1 million shelter animals started out 2011 in new homes.
Since 1999, the program has campaigned for people to adopt shelter pets at the holidays. In the 2010 campaign, over 3,500 partner organizations placed nearly 600,000 dogs in homes, as well as 500,000 cats and 23,000 other types of pets.
"With all the hard work that animal organizations do every day, we're thrilled to be able to support those efforts and shine an even brighter light on the issues and the importance of pet adoption each year with this program," said Mike Arms, founder of Iams Home 4 the Holidays and president of Helen Woodward Animal Center.
For those who want to get involved but are unable to adopt a pet, the program also has a food donation side that benefits the shelters and rescues involved in the adoption program. Based on how many specially-marked packages of Iams were purchased and how much fans interacted on their Facebook page, Iams will be donating 5 million meals to the groups that participated in the adoption program.
Pets are a popular gift around the holidays, and it’s incredible that the program helped over 1 million of those be adopted from shelters. Just as importantly, the program recognizes that not everyone can adopt and gives an alternative way to support the cause.
Congratulations to the Iams Home 4 the Holidays program and all its partner organizations for such a successful year. And kudos to the kind, caring families that chose dog adoption this holiday season.
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Photo by eleanor ryan on Flickr and used with Creative Commons Attribution-ShareAlike 2.0 Generic license.